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Your selections:
Student-based conceptualisations of university brands: a brand loyalty model
- Mocatta, Antonia
Community members' perception of brand community character: construction and validation of a new scale
- Relling, Marleen, Schnittka, Oliver, Ringle, Christian M., Sattler, Henrik, Johnen, Marius
Antecedents of consumers' brand loyalty for high technology products
- Ng, Ching Yee
Empirical analysis of brand loyalty in Hong Kong dog grooming industry
- Luk, Ching Hong
An exploratory perspective of service brand associations
- O'Cass, Aron, Grace, Debra
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